Digital Public Affairs 

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The future of lobbying.

In a liberal, open democracy, policies are the result of social discourse. Like all other stakeholders affected by regulation, businesses have the right to be heard and taken into consideration with their interests.

But how can someone make their voice heard in a world, where communication mechanisms are going through fundamental changes? In which the old approaches are no longer sufficient for airing their concerns? In which people take a mere five seconds to decide whether a piece of information is relevant or not?

We need to completely rethink public affairs. Move out of the back rooms and onto the digital stage. Away from closed networks and towards fluid alliances. Away from experts in ivory towers expressing their opinions and towards collaborative content development.

It’s always been about “survival of the fittest” in the political arena.

And that’s where we enter the picture, by getting you up to speed with
digital public affairs.